1. Define data. How are primary data collected?
Definition of Data:
Data is a collection of facts, numbers, measurements or observations. It is collected for a specific purpose.
How are primary data collected?
Primary data is information collected directly by a researcher for the first time. It is also called first-hand data.
Primary data is collected through these methods:
- Direct Personal Interviews: Asking people questions face-to-face.
- Mail or Online Questionnaires: Sending questions to people through letters or online forms.
- Telephone Interviews: Calling people and recording their answers.
- Direct Observation: Watching events or activities and recording information.
