Introduction Businesses use different sales promotion techniques to encourage customers to buy their products. These techniques provide additional benefits and create interest in the products. The selection of a sales

Imagine two machines purchased for the same price. One loses the same amount of value every year. The other loses a percentage of whatever value remains. The second machine follows

A business buys machinery, uses it for several years, and eventually sells it. The purchase price is only the beginning of the accounting story. Every year, depreciation reduces the machinery’s

Where should this loss in value appear in the business’s accounts? Meet depreciation—the accounting method used to allocate the depreciable cost of a fixed asset over its useful life. What

Introduction In a competitive market, businesses use different methods to attract customers and increase sales. Advertising and personal selling are important methods, but sometimes they are not enough to encourage

Introduction Businesses use different media to advertise their products and services. The choice of advertising medium depends on the nature of the product, target audience, advertising budget and purpose of

Introduction Periodicals are publications that appear at regular intervals, such as weekly, monthly or quarterly. Magazines and journals are common examples of periodicals. Businesses use periodicals to advertise their products

Introduction Newspapers are one of the traditional and widely used advertising media. Businesses use newspapers to communicate information about their products, services, offers and events to readers. Newspaper advertising is

Introduction Advertising is an important activity in modern business. It helps businesses inform people about their products and services and persuade them to purchase them. Companies use different advertising media,

The accountant totals the Trial Balance. The debit column says ₹48,600. The credit column says ₹46,600. A difference of ₹2,000. The books have raised an alarm. But where is the